social trending dynamics: practical top-down perspective for all marketers
Blogs: The Root Trend & The (industrial) (r)Evolution of Media
The Root Trend is a discussion about social trending issues that matter to businesses and marketers. It uses the socionomic model that looks at social mood as being the primary underlying social trend. From this very broad perspective it is possible to mine down into larger issues that will affect businesses in predictable ways.
The (industrial) (r)Evolution of Media is a specific discussion about the media business and how three large primary social trends are changing how business gets done in this critical industry. Media is a primary social tool in the US and from that perspective we can see where we are taking it as a society. This blog is also a developing book that discusses what the new business model(s) for media will look like.
The media discussion above is one example from my professional background about how to apply ideas discussed at the Root Trend to specific businesses. Eventually, the ideas surrounding social mood will be expanded and applied offering considerable depth to the idea that social patterning can be built from longer term histories already available. Social trends are a group process surrounding shared values that follow a pattern or a path. The dynamics of social trending processes is practical top-down perspective for all enterises. Markets often express themselves as clearly as individuals. How to focus on these distinctions is a worthy endeavor.
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