This post is a list of Root Trend links I consider What Really Matters from the past year. Each represents an area of group behavior change that will impact specific markets businesses serve. Each is an important trending set of behaviors. I watch them for directional changes and incremental markers of distance traveled toward new expressive extremes: Also, At the end of the link list I have made a specific request for ideas regarding web site platforms. I'd really appreciate some feedback if you have experience in this area. Thank you. Dave
- The bitching and moaning stopped quickly (in the press at least) after Thanksgiving. Social conformity can be managed quickly but it comes at a cost.....(better word) it comes with a reaction. Make people jump through hoops of any kind and they will react in a behavioral opposite somehow. Consider the equal and opposite reactions likely now...hint: they are elsewhere on this link list.
What really matters to flyers today? And what parts will matter next year?
- Does the advertising business model resonate just because I worked in that realm for a long time? Yes but, it is a necessary social contract, and I see that now after so much is changing. It has been twisted against consumers of late through the phenomenon of ad inflation in all things digital. This is not, however, a diabolical plot being played out. It is part of an evolution because of changing perceptions mixed with technology and nervous businesses seeking the path of least resistance. Again, think equal and opposite reactions...
Is A Correction Coming to an Altered Social Contract?
- Here are three important discussions (of many more) I never finished (each is a trend+ to watch) These are not usable links but think about them and what they represent if that area touches where you do business...
The Intersection of Big Social Trends: Digital Use Metrics & Privacy Trending During a Social Correction
Coming soon to social groupings everywhere: Etiquette
Generational Vocabulary is a good indication of Changing Shared Values
- Here's one that has come alive in the media but continues to this moment to be considered negative thinking. The NYT posted a shocking discussion in this thread yesterday and I linked it at the bottom of this post. This is very important food for individual thought...
Where you live (which state) will matter more than ever
- The Social movement towards smaller units of association...think: social media !
To Join or Not to Join, To Include or Deny Inclusion?
- Just watch this one as it goes to the core of who we are...The Approaching Public Discussions re: Free Speech & Privacy Issues
- This issue may seem mushy but this one has value if you maintain an established brand and encounter turbulence in the brand's immediate area of influence during a prolonged bout of negative mood...Brands in Crisis During a Social Correction (an overview) Here's a thread (brands in Crisis during a social correction) I monitor all the time but rarely write about these days. Why? Is it because I appear to be wrong about it right now. No. The fact is, I am quite confident I am correct and that how to use this is only now becoming slowly more clear to me. I have needed to rewrite this and add a sense of organization to this thinking for many months. Ultimately, I believe that Toyota will be a good case study. Here's the rub. I do not think anyone knows for sure yet which kind of case study they will end up being. Oh, they proclaim all innocence and so far, the information released points that way. if it ends up actually being that way then the story will be about a tremendous cost for a string of seemingly minor issues that attacked their credibility on the quality front. If, however, we see further evidence emerge, in time, that there was in fact a problem and it not identified correctly or even avoided then the case study will take on different proportions altogether. I am not attached to any outcome here. I do not have any beliefs about Toyota in this issue. Personally, I still respect their brand as being above other average car brands in terms of quality. Ultimately, time is the arbiter of such things for everyone. In the end, this thread keeps me focused on a much more basic challenge related to social mood. Degree of trend that individual trends are attached to is different by trend.
- So many remain starry eyed optimists and that is good because the market for social tools will grow BUT it will grow on a trajectory that will be decidedly different than many expect right now and I suspect that means many investments are way off track...
Social mood is influencing the transformation of social media tools
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