Links for the recent posts from the media blog are now in the nearest right column here (just below the fold).

I spun out the discussion thread here a while back about how media will continue to transform rapidly, and how directionally, some of the key changes are signaled by a combination of historic context and social mood. So as the media topic became a separate blog I have been careful not to let the discussion of social mood bog down the posts with too much explanation and simply offer it as an example of how the socionomic model might contextualize current events and beyond in any industry. If you are involved in a business that is affected by big social changes, knowledge of the socionomic model is critical insight.

Focus and brevity in any kind of content is a must, these days especially.  The exercise, for me, is slowly sharpening a way to use the socionomic model to form a view of the core industry of media more clearly in terms of big social trends that matter most. My hope is that eventually the general example will be a useful beyond media business issues.

The latest media post is a result of sensing one step into the early stages of the social trend towards privacy concerns growing within a background waxing social correction. More than one interesting email link this week suggested most people say they are concerned about privacy and few actually behave as if they truly are concerned much at all. I wonder...what percent of people really know what to do about it?  It appears we are discovering quickly, across several disciplines, how to better gauge the developing social mood through respondent surveys. The frequency and overall quality of surveys wishing to measure social behavioral nuances has become increasingly important. This last observation, no matter how obvious, will interact with several big trends to produce the end I suggest in that latest post. Critical adjustments (compromises) alter entire industries at critical junctions, sometimes slowly and sometimes very quickly.  People do it to get what they need. Enterprises do it to make a profit....and short dated representatives love to jump in before elections saving citizens from reading the instruction manuel.