The PR machine that is called Apple announced how the PC and Mac are being demoted to "just devices" the other day and that the move to the cloud is now on. Coffee with a friend over the weekend showed that even though he is a contractor for the gov't, he did not fully know what the cloud was yet because his work will not be headed that way but his brand new smart phone will show him quickly. The momentum headed to the cloud in business may be real but are the larger fundamentals in place in order to sustain the kind of anticipated growth?, or is it more hype than reality? Does the quality of hype make reality? (note the mood implication in the question)
Based on the last post here, you may appreciate how any prediction of a huge move to the cloud would require a presumption that the current expression of positive mood will prevail. An embedded trend in our move to the cloud that is dependent upon overall mood expressions is also how instead of buying a hard drive now we are predicted to want to rent a hard drive in return for a constant stream of payments in order to have the anywhere convenience and that we will trust the reliability and security of our stuff in the cloud. This kind of decision is mostly a rational (economic benefit) decision but if people around us were to begin openly questioning both the ongoing cost burden and security issues, the trend would see halting progress. IMO Never ending streams of payments for many new basic services built into our outlook is indicative of the larger degree of trend expressions we still see positively influencing actions. Anyone questioning this preconceived idea is foolishly pessimistic, right?
I introduced what I see as several related macro ideas in the last post and feel obliged to point out how complex corrective social action may not always go as we expect from a glance based on positive or negative mood polarity. This is exactly why deep knowledge of an industry is critical to applying social mood modeling to unfolding trending. For instance, the link I offered for patent issues is such a deep source and he (and many well connected commenters) suggests that patents for software should not exist. That answer cuts both ways just like the opposite does now. There is no substitute for knowing a business deeply and then adding the model that uses mood as an aid. Since that last post I have seen the phrase "economic warfare" used in a few good reads where China openly criticizes Google. One of the reads clearly suggests that the Chinese were (very indirectly) justifying hacking Google owing to their larger social framework's need for centralized social control...even if that control involves people who are not Chinese. As a teen in the late 70's I had to use the non-powered grass cutter instead of the gas engine mower for "obvious safety reasons". And while you are simply deciding for yourself if that has any relevance (whatsoever) here remember that when some kinds of social values end, instead of correcting, the creative social energy is redistributed towards other valued social endeavors in the same way we might describe the allocation of capital toward a hot investment. There is an emotional component to all social values and group endeavors and the main question is how can the influence of that part be measured effectively(?). Digitally, we cannot forget how all social trending respects borders somehow because we are all still branded citizens even if the logo is not always showing and mood in different places is not often perfectly parallel.
Socionomics shows us the weak seams where social change is likely. Cyberspace is catalyzing these trending influences at such a times as to compliment the larger expression of mood (quickening changes). In such an environment, seeing farther in a business is best subordinated to contextualizing right now...especially if right now includes some big extremes in social expressions; both here and across the borders. On my other blog related to media business (link in right column) I have emphasized how privacy concerns will grow to influence enterprises. The leap I skipped was how enterprises are likely to have increasing problems as well raising a growing chorus of concern adding significant complexity to any solutions. Suddenly we will hear demands that these new values be addressed because businesses move government faster than people do. The more universal and widespread the problem, the more likely an unexpected solution will come. Not all changes have to be regulatory but with election season around the corner and Congress powerless over larger social issues, that path may be easiest right now. However, at large degrees of trend expression, getting to the better answer will take several years, easily. Social mood clearly shapes our perception of what makes a good idea.
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